Friend Me? SEC Approves Communication through Social Media

As we highlighted at the end of last year, the SEC issued a Wells notice to Netflix Inc. regarding a post by Netflix CEO Reed Hasting on his personal Facebook page.  On April 2, 2013, the SEC issued a report of investigation (PDF) stating that the SEC would not pursue enforcement action against Netflix and addressing the application of Regulation FD to a public company’s use of social media websites (the “Report”).  

In approving a public company’s use of social media channels, the Report confirms that the SEC’s August 2008 Guidance on the Use of Company Websites (PDF) applies to social media channels and further highlights that “the investing public should be alerted to the channels of distribution a company will use to disseminate material information.”  The SEC further noted in the Report that “in light of the direct and immediate communication from issuers to investors that is now possible through social medial channels, such as Facebook and Twitter, we expect issuers to examine rigorously the factors indicating whether a particular channel is a ‘recognized channel of distribution’ for communicating with investors.”

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New SEC Disclosure Guidance About Cyber Security Risks

The SEC recently issued new disclosure guidance about cyber security risks.  Peter Vogel’s Internet, Information Technology, & e-Discovery Blog last week featured a guest blog on the new guidance by James F. Brashear, Vice President, General Counsel and Corporate Secretary of Zix Corporation (NASDAQ:  ZIXI).  (Peter Vogel is a partner with Gardere Wynne Sewell LLP.)

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Determining Whether Beneficial Ownership of a Master Limited Partnership's Subordinated Units Should be Reported Under Section 16

A master limited partnership, or MLP, is a limited partnership that is publicly traded.  It combines the tax benefits of a limited partnership with the liquidity of publicly traded securities.  MLPs are limited by the U.S. Tax Code to only apply to enterprises that engage in certain businesses, mostly pertaining to the use of natural resources, such as petroleum and natural gas extraction and transportation.  To qualify for MLP status, a partnership must generate at least 90 percent of its income from what the Internal Revenue Service deems "qualifying" sources.  For many MLPs, these sources include all manner of activities related to the exploration, production, processing, refining or transportation of any mineral or natural resource, such as oil, natural gas and coal.

The limited partnership interests of an MLP are typically called common units and are analogous to common stock of a corporation.  The MLP common units represent equity or ownership interests in the MLP.  MLPs also have subordinated units, which also represent equity or ownership interests in the MLP.  The MLP common and subordinated units generally provide limited voting rights and entitle the holder to a share of the company's success through distributions and capital appreciation.

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Use of Company Web Sites to Disseminate Information

In a recent posting on his New York Times DealBook blog, Andrew Sorkin explores whether companies that use their Web sites to disseminate earnings releases and other news give savvy investors a market advantage.  Sorkin expresses doubts about the practice and argues that it hinders investors’ ability to readily locate market moving information.  

The practice is consistent with an SEC interpretive release (PDF) which provides guidance on how to provide information to investors on company Web sites in compliance with federal securities laws. 

OUR TAKE:  If your company is exloring whether to use its Web site in lieu of some other disclosure mechanism, such as a press release, to make any required public disclosure, you should carefully review the SEC guidance to ensure that the disclosure is sufficiently "public."  Toward that end, you may find our client alert on the topic helpful.